Hash Talks for academies
Every mother answered at 9 pm.
Families decide on a class in a chat thread, usually after the children are asleep. Answer in minutes, remember what they asked, and follow up on the day you promised.
What changed.
From the story in our book.
18 min
Median first reply
from 7 h 10 min
54%
Enquiries that became trials
from 31%
AED 220
Cost per enrolled student
from AED 410
Illustrative, from our book The Business of Being Answered.
Sound familiar?
Three moments every owner knows. None of them are about software.
The 9 pm question
Is there a trial class? Which batch suits a six-year-old? By the time the desk answers next morning, a third of mothers have booked elsewhere.
The family that went quiet
Most families who never enrol did not say no. They asked about fees or timing, waited, and went quiet.
The promise nobody wrote down
A mother said she would visit on Friday. Nobody expected her, so nobody noticed when she did not come.
The same day, answered.
08:30 · Ten names, longest waiting first
Each with the last thing the family said.
11:00 · A trial booked from last night
Answered at 9 pm, confirmed this morning.
16:00 · Day five, a short human note
To the family that went quiet after asking about fees.
21:00 · Late questions answered at once
In the family's own words, reviewed in the morning.
Chapter 1 · Academies
“Advertising spend did not change. The same mothers wrote at the same hour. What changed was that someone answered.”
Questions.
My staff will not learn new software.
If they can use WhatsApp, they can use Hash Talks. The inbox looks and works like the chats they already know.
Will I lose my WhatsApp history?
No. Your chats and contacts come across on day one, on the same number.
What if it replies something wrong?
You choose: off, suggest or auto. In suggest mode a person approves every reply before it is sent.
Will parents notice?
Only that replies come faster, from the same number, signed by the same people.
Invite only, for now.
Send us a message on WhatsApp. We reply with your invite, usually within minutes.
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